Snapchat has a lot of advertising options too. You can send them messages and photos and they can send you messages and photos. It’s also a great way to get to know your customers. The upside seems to outweigh the disappearing nature of the images, even for someone recognized for their prowess in photography. The benefits of using Snapchat for branding support include instant relevancy, constant engagement, and the ability to convert young demographics through offers of discounts and prizes.
SCREEN SCANNER PRO SNAPCHAT CODE
They use Snapchat’s text function as a new marketing tool.Ĭhobani posts marketing videos to their own account every morning, or “enter a code to win one of 3,000 pumpkin pies.” Chobani believes that Snapchat is a priority for them to stay with the times. Some companies, like yogurt seller Chobani, are more playful. The scanner will then send the location of your phone back to its server and will be able to pinpoint your location to within a few feet. They use your phone to calculate where you are and then send that information back to the scanner’s server. These Snapchat scanners are a new way for people to find out your location. You can do a behind the scenes and show your followers what a day in the life at your business is like, or do any number of promotions that play on that sense of urgency.Īn absolute goldmine for the savvy marketer! For example, many companies go so far as to include QR or quick response codes which would connect users to the companies website when scanned. Snaps are designed to have a short lifespan -making snaps that are meant to disappear creates a sense of urgency. Hurry! It’s got Built-In Urgency!Īs mentioned just above, the beauty of snapchat contradicts what many consider its major flaw: the idea that images disappear. That’s why many marketers use the tool in order to provide followers with exclusive live content, for example, behind-the-scenes footage from a shoot or a live event. TikTok is a video-sharing social networking app, where users can share their own videos as well as follow, like, and comment on other creators’ profiles.ĭiscover the agency arrow_forward Advantages of Snapchat for MarketingĪs with any social media tool, Snapchat has its own quirks, which make for unique benefits (and drawbacks) for marketers.Īt its core is the 24 hours time limit which means that the content posted will not be available for more than a day after posting and in general the disposable nature of its content. Meanwhile, in the battle between TikTok vs Snapchat, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics. As far as reaching a young audience, about 73% of 18- to 24-year-olds use Snapchat. Snapchat has about 382 million monthly active users. This platform leads to users creating content that is more lighthearted or uncensored than other more public-facing platforms.Ībout 71% of Snapchat users use it only or mostly for peer-to-peer messaging, and about 60% of the interactions on the platform are between close friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours.
The Snapchat app, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Online Advertising Companies South Africa.Online Advertising Agencies Netherlands.